Remember — adjectives are your friends.
Interesting main paragraph
Once you've grabbed attention with your headline, this is where you need to dig deeper. You have 20-30 on the information and flesh out the story.
This short paragraph should include four or five newsworthy points. It is the key to the article.
Write following the inverted pyramid style
It's repetitive, but everyone uses it because it works!
The media loves it. Because the most important information hong kong mobile database appears first and details are added as the story progresses, editing is very simple. You just need to put the least relevant information at the end and work your way up.
For journalists who are short on time, this ease of editing is a huge advantage.
The pyramid answers these key questions (as best as possible): who, what, why, when, where and how.
The headline creates anticipation and describes what the story is about.
Paragraph 1 condenses the story into 20-30 words, including who, when, and where.
Paragraph 2 provides more information, context and why it is taking place.
Paragraph 3 gives the details of how it has developed.
Paragraph 4 introduces quotes about an important professional, celebrity or spokesperson to generate more interest
Paragraph 5 provides information on where to buy the products, their price, the website address and when there will be more events or other activities.
Short sentences and paragraphs
The layout should be clear and visually appealing. Well-thought-out layouts make it easier to avoid repetition, as you simply don't have room in the press release to repeat yourself.
Long sentences with lots of details make for long paragraphs and are enemies of attention, so be concise and precise. Guide the reader to the end.
Make it memorable
You only get one chance at a press release, so make it memorable.
By creating a lasting image in the minds of your readers, you'll be well on your way to making your launch a big deal.
Add charts and data
Charts and data, in general, can be boring. However, they can also be very relevant and add a lot of value to your story.
Flashy data can strengthen your case… but make sure it’s accurate.
The last thing you want to accomplish is sabotage yourself.
Includes quotes from experts
Since you can't edit quotes, make sure they add value to the story.
Platitudes and low-substance quotes are filler and only show that you've run out of ideas.
If your quote starts with “We are pleased to…” or “We are delighted with…”, alarm bells should ring. An accurate quote elaborates, gives reasons, tells why, expresses outside opinions or raises controversial viewpoints, while communicating ideas with passion.
Include the full name and status of the person cited, and make sure they are competent enough to handle a follow-up interview if the case arises.
Add your contact details
After ending the press release with Final or ####, add the full contact information of the press person in charge.