Leverage an Omni-Channel Approach

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Track Follow-Up Activities in Your CRM
Next, you need to track the information you send to each prospect in your CRM. The last thing you want to do is send repetitive information to your prospect. You also want to measure your results and learn what works and what does not.

Develop a Follow-up Cadence
How often should you send insight to a prospect? There is no standard rule of thumb to follow because each situation is different.

Here is an example of a follow-up cadence that works:

During the first month, send something to your prospect every five business days.
For the next two months, reduce this to weekly.
Afterwards, send them something at least once a month.
The larger the opportunity, the more important it is to venezuela telegram data keep your name in your prospect’s mind and for you to stay in the game. One of the biggest mistakes sales professionals make is to start strong but finish weak or halt their efforts.

Take an omni-channel approach to follow-up. Never rely on a single communication channel. Use a variety of contact methods including voicemail, email, direct messaging, text messaging, social media, and even snail mail.

Remember that a generic, I’m just checking in message does not work. If you want to avoid being ghosted and stay top of mind, you must keep prospects engaged with relevant insight.

When you demonstrate value, you’ll differentiate yourself from the competition, grab attention, and stay top of mind.Selling is a “numbers game” myth: Debunked
If you still believe that selling is a numbers game, then you are saying that you lack the skills to control the outcome.

Improve Your Skills to Change Your Results
The “numbers game” myth decreases your chance of success. It makes selling more complicated and harder than necessary.

Selling is not a numbers game – it’s a performance game.