According to a survey conducted by Zendesk, 48% of consumers approve of companies with proactive support, while only 11% disapprove.
Furthermore, data revealed by Olark shows that 33% of chats initiated with proactive invitations . One in three!
Reactivity is more expensive and also takes longer. Customer support or attention is, for many, reactive by definition, but the truth is that it is only a matter of focus. With the right actions, it is possible to avoid customers coming to you with questions or complaints.
If this approach is implemented throughout the customer philippines mobile database service system, it will also be possible to generate more sales and increase customer loyalty KPIs.
Solution: Here are some of the most common actions to take in customer service from reactivity to proactivity:
Follow-up calls and emails after a purchase,
Tutorial section with educational videos,
Create a blog to share content that allows for lead nurturing,
Simplify and make the FAQ section more visible,
Schedule proactive chats for your website visitors,
Launch content hubs.
Many email marketing tools allow you to send transactional emails automatically, Mailchimp, SendinBlue, GetResponse and Perfit are among the most notable.