CRM marketers are often confused with other specialists from the marketing world. Let's figure out how they differ.
CRM Marketer vs Email Marketer
At first glance, the tasks of an email marketer are similar: he also conducts tests, comes up with scenarios, sends out newsletters and reports on the results – but only within the email channel.
The work of a CRM marketer is broader: he deals with all facebook data CRM channels - email, push notifications, messengers - and can combine all these communications into a single omnichannel strategy.
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CRM Marketer vs Project Manager
Sometimes the project manager is also called a campaign manager. He does not develop CRM strategies , but writes technical specifications for performers, sets up mailings in the CRM platform and checks how they work.
Often, the CRM marketer and the project manager are the same person. This is normal if the company does not have a very large volume of work.
CRM Marketer vs. Account Manager
When hiring a CRM agency, you work directly with an account manager. He is responsible for developing relationships with the agency's client: consulting on services, coordinating the pool of work and reporting on the results.
Sometimes an account manager can assign tasks to copywriters and designers and launch mailings. But his main task is to be a link between the agency and the company.