the first step to creating

rochon.a1.119 · Post by **rochon.a1.119** » Mon Jan 27, 2025 6:37 am

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SEO strategy for B2B in 7 steps
To help you create a solid strategy for your business, here is a 7-step B2B SEO strategy you can follow (and adapt if necessary) to outperform the competition:

1. Create your ideal client
2. Know your sales funnel
3. Conduct keyword research around your clients
4. Design a keyword strategy to reach your clients at the different stages of your funnel
5. Create and optimize landing pages for products and services
6. Create a scalable content strategy
7. Promote your content to get backlinks

1. Create your ideal client (buyer persona)
You can't deny the importance of creating ideal customer profiles for B2B SEO, and it should be a successful strategy.

After all, the more you know about your audience and their requirements, the better you can target them.

If you are not familiar with the concept, here is an explanation:

An ideal customer profile is an abstract description of your ideal consumer, based on qualitative and quantitative data from market/competitor research and existing customer profiles.

However, it is not about describing the potential purchasing thailand mobile database audience of a business, but about generating a set of data that can be used by marketing, sales and product departments to make informed decisions and smart investments.

Most businesses have more than one ideal customer profile. It's very important to know who they are, their problems, their online behavior, and more. The more you know, the better.

This can help you break down your strategy into different stages that target different customers, rather than using a one-size-fits-all approach, which often doesn't work in B2B.

Check out our guide on how to create an ideal customer profile to learn more about your audience and the information you want to collect.

2. Know your sales funnel
Before you can figure out which keywords your ideal customers are using and which ones you should rank for, you need to know how your business's sales funnel works.