Content and Content Marketing LinkedIn is a great channel to share relevant content and establish yourself as a thought leader in your industry. Posting articles, status updates, videos, and other types of content allows your company to demonstrate its expertise and provide added value to its audience.
Analytics and Metrics LinkedIn offers analytics and metrics tools that allow businesses to evaluate the performance of their efforts on the platform. This includes data on post reach, audience engagement, and network growth, making it easier to make informed decisions and optimize your LinkedIn strategy.
2. How to use LinkedIn for B2B companies
Although it may seem far away, LinkedIn was born in 2003, although it began its vertiginous growth in 2008. Initially, the global crisis motivated its expansion, since it was used by many users as another job search tool.
Little by little, and especially in the last 4 years, companies – especially B2B – began to use it as an antidote to the reluctance of companies towards traditional marketing : that of brochures, presentations or cold calling. Unlike this model, LinkedIn stands out as the perfect business network ; an incredible opportunity to give visibility to your B2B mexico phone number search communication and improve your lead capture .
Any professional is now glued to their smartphone (largely due to the rise of LinkedIn and other social networks). They also spend a significant part of their time searching the Internet for information about their sector, comparing suppliers and researching new business opportunities. In a completely professional environment, LinkedIn facilitates endless connections that, in areas where purchasing processes are long, can help to strengthen final decisions.
To boost a B2B marketing strategy with LinkedIn, we tell you how to use it to its full potential:
Optimize your profile
Your profile is the cover letter where you can present your brand by explaining who you are and what you do. Complete all the sections of your profile. Remember that the more complete it is, the easier it will be to connect with your potential clients.
Create your own content
Generating valuable content is essential to getting leads. Research what information is interesting for your sector and offer relevant information on your profile that will make them trust you more.