Now is the concept of top of mind clear to you? Let's continue

[sabarina38]

Second example.
You need to restore a torn sheet of paper and you need clear tape to fix the damage, but at the same time you don't want the tear in the sheet to be too obvious. You look around and wonder where the SCOTCH might be.

Top of mind

Scotch is not just a simple adhesive tape, Scotch is benin whatsapp number database the brand, but we perceive it as THE ADHESIVE TAPE and not one of many.


Positioning and focus
There are several ways to create your own positioning in the market and this is mainly determined by your focus.

By focus we mean a service, or a product, that responds specifically and vertically to a single need from a category of customers. It follows precisely the "rule of one".

Honestly, an article and even less a book would not be enough to explain in depth the concept of positioning and focus. In my opinion, an entire encyclopedia would be needed, but we'll try, with the space we have available and the time you're dedicating to me.