While this category is the least populated of the four, it’s still too bad when great solutions find themselves in it.
The key to breakout success here is focus. More than any other category, the Unlucky Virtuous need to aggressively target their buyers. The more targeted and high-impact the outreach, the less attention will be required.
For example, organizations that provide annual flu shot vaccinations, health and wellness programs, or blood donation services often visit companies on-site to reduce buyer friction. Vendors in this category (as well as the Sea of Sameness) can also use online retargeting techniques to resurface products a buyer has already searched for (and presumably finds valuable) across digital properties to drive conversion.
Finally, we arrive where most vendors aim to be, the bosnia and herzegovina telegram data Innovative Minority. The “just right” Goldilocks combination of a mainstream value-proposition and a high-impact delivery mechanism, firmly rooted in science and empathy. Organizations in the Innovative Minority have figured out how to cut through the noise. They have taken products and services that may not be widely perceived as game-changing, and get buyers to disproportionately notice them by using unique and clever sales and marketing strategies.
Companies in the Innovative Minority are often created, not born. That’s good news because those stuck in the Sea of Sameness or the Unlucky Virtuous can transition to the Innovative Majority simply by incorporating some of the approaches discussed in previous posts.