Audit and identifying the issues that needed to be fixed, we defined a selection of pages that urgently needed to be fixed . We made the decision based on traffic, as well as the potential conversion opportunities that could arise from them. In addition to revamping the existing pages, we also restructured many of the selected pages, to include new sections that would improve the value of the content.
In general, we focused on the following areas: destinations, restaurants, general information, places… as well as pages that highlighted the brand’s specific offers and services.
We focused on creating content that would give potential guests the right information to imagine the full Palladium experience . At the same time, we made sure to meet the client’s needs as well as the SEO improvements necessary to complete the project.
We have therefore optimised the content of the Palladium honduras phone number data website in six languages : English, Spanish, Portuguese, Italian, French and German, and we sometimes even use Russian.
As with all of our content marketing projects, we leveraged our direct network of native writers to ensure the language was not only grammatically and syntactically correct, but also authentically adapted and connected with the local culture — a process known as transcreation .
With transcreation, we can consider idioms, common phrases, and other sociolinguistic components of language relevant to the target audience. A practical example of how this applies: When it comes to travel, British consumers prefer “finding the best offers,” while Americans prefer “finding the best deals.” When conducting our keyword research, we made sure to use keywords that best matched the search terms in each target market .
Throughout the entire process, we worked on making improvements to their existing website that would come into play when their website was moved to a new platform. As a result, the project had two parallel goals: one for long-term objectives and one for short-term ones . The long-term goal, as part of the migration to a new website, would be to obtain a higher-level platform, with greater functionality, a more advanced design and concept, and of course, a better customer experience due to the work we developed.