How to complete this step:

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How to complete this step:

Remove any cold subscribers. Your provider might set their criteria for it, like three or six months of inactivity, or you could manually segment them based on your preferred parameters.
Delete subscribers that bounce. That’s especially important for hard bounces, which are usually caused by invalid email addresses or blocked domains.
If you sell to businesses, consider removing generic email addresses. It’s unlikely a serious B2B prospect would use a generic Gmail or Yahoo email address for work activities.
Resist the urge to buy email lists—ever. If you bought any in the past, remove them, and don’t repeat the same mistake. Email lists aren’t just full of people who never consented to your marketing emails; they can also be loaded with spam traps.
Use an email verification service periodically to make sure email addresses on your list belong to real people.
Repeat the email list cleaning process regularly, like once per quarter, to keep it squeaky clean.
12. Set Up Double Opt-In
Once your email list is clean, how do you keep it that way? With the help of double opt-in. It’s a process of asking new subscribers to confirm their subscriptions by clicking a link you’ve sent to their inbox.

The alternative is adding literally any email address from your singapore telegram data signup form to your email list, which can include dozens or even hundreds of spam addresses and bots. You might not spot them before it’s too late, and your deliverability has already crashed.


Follow your email service provider’s instructions to enable double opt-in and ensure it’s set up for every form and lead magnet on your website.
Customize your double opt-in process, like the copy your subscribers see after filling out the form and the confirmation email.
13. Pay Attention to Sending Limits and Volume
Each email provider sets a technical limit on the number of emails you can send per day, hour, minute, or a combo of those. For example, Google Workspace has a daily limit of 2,000, Gmail sending limits sit at 500 per day, while Yahoo! only allows you to send 500 emails per day and no more than 100 per hour.

If you exceed sending limits, you might see exceptionally poor deliverability or have your account blocked.