What is important to consider when preparing to launch a channel

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This format of work has its advantages and disadvantages. At the same time, we test the product and check how a particular blogger is suitable for interacting with our audience, how subscribers react to the unboxing of the products, and whether this blogger will bring his audience to our channel.

Every time it is a kind of risk, because not every blogger or influencer can stir up a channel and show impressive results. This format of cooperation is, relatively speaking, our field for mistakes and a point of growth, where we try to better understand the target audience and understand what content they like the most.


Preparing a YouTube channel should take into account several important stages.

what is important for the brand

First of all, the team must understand the strategy for developing the channel page for its high- asia rcs data quality target audience. That is, each participant in the process must understand what and for whom we are filming.

The second is the ability to be flexible and agile in decision-making. If we understand that something is not going as we planned, we need to react to it with lightning speed.

And the third point is the creation of organic content adapted to the needs of the platform. For example, returning to the formats we are currently working with on YouTube. “EVACheck” worked best on TikTok at the start of its launch, but we understand that in the format in which it is shot for TikTok, neither the YouTube audience nor the system algorithms can perceive it normally.

That is, in order to bring this product to life on another platform, we must transform this idea to the requirements of the platform on which it will be placed.

Also, remember to be open and trustful between team members: both internal employees and external contractors. If you want to tell your customer about this product in a cool way, then your team should also know everything about the product they are working with.

Internal responsibility for content: quality or cool?
We in the team understand: if the content “didn’t go down,” it means it’s not as cool as we thought. We try not to deceive ourselves, not to look for reasons and excuses. We understand that either we made content that wasn’t that cool, or this content isn’t for the target audience. In both cases, we are responsible for the content we create. Even if part of the content is created for us by an in-house agency.