18. Use of multimedia (images, videos)
Using rich media elements such as images, videos, charts and infographics improves user engagement. Interactive elements often increase dwell time, a positive user signal for search engines.
Internal links help distribute link juice and guide users to buy email lists australia relevant pages on your site. Use descriptive anchor text that provides context. For example, linking “SEO best practices” to a detailed SEO guide helps both users and search engines understand the relationship between pages.
20. Broken links
Broken links degrade the user experience and can be a sign of site abandonment. Regularly check for broken links and fix them to maintain a flawless presentation.
21. Reading level and clarity
Choose a reading level that is appropriate for your audience. Complex topics should be broken down into understandable sections. A balance between expertise and readability often yields the best results.
22. HTML errors and W3C validation
Clean and valid code can ensure that search engines crawl and index your content correctly. While small HTML errors are unlikely to affect rankings, a well-structured page can prevent indexing issues and improve user experience.
23. Content-HTML relationship
A higher ratio of actual text content to HTML code can indicate that your page is more focused on providing value than clutter. Reduce code and prioritize meaningful content over busy design.