Create a corporate brand manual

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Now you have all the ingredients for creating a corporate brand manual. In it the following, previously mentioned, elements are elaborated.

Corporate identity
Company name
Mission and vision
Company culture
Offer
Target
Distinctiveness
Logo
Corporate identity
Communication, both external and internal
Want to know what this might look like? Again, we give Coolblue as an example. Coolblue several years ago issued this brand manual used for corporate branding. We again give Coolblue as an example ireland mobile numbers list because this company follows a very good corporate branding strategy and has achieved a lot of success with it. In other words, Coolblue shows the value of corporate branding.



4. Evaluate strategy
With corporate branding, you're never done. Among other things, consumers, technology, your competitors and the zeitgeist are constantly changing, so you need to regularly evaluate your corporate branding strategy. A good example of a company that has done corporate rebranding is McDonalds. With increased concerns about healthy lifestyles and obesity, McDonalds had acquired the image of an unhealthy company. So in 2016, the fast food chain decided to embark on a rebranding campaign. In this, it not only updated its offerings, but also started to promote healthy lifestyles and showed greater environmental awareness. In addition, the company modified the packaging of its products. The results were a better reputation and higher sales. You can read more about this rebranding campaign in this blog post.

Good luck building your successful corporate brand.