The importance of consistency in your brand strategy

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Once you have determined your brand strategy, it is imperative that it be executed consistently. Everything your company does must be consistent with the character and identity of your brand. Interpolis' slogan is "crystal clear. That value is carried through in every facet of its operations, right down to the policy terms and conditions. If Interpolis suddenly starts communicating woolly and unclear, it damages the brand's carefully constructed image.

Time for rebranding?
Of course, at some point your brand may be due for a rebranding. New developments, target groups or markets may require you to position yourself differently. That's not a problem, as long as you do it finland mobile numbers list in a careful, deliberate way.

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Engage a branding expert
Creating a branding strategy is much more than choosing a nice logo and font. Developing the strategy is a careful process that will help determine how your company will operate. Therefore, it can be a good idea to hire a specialized branding agency that can work with you to determine the right course of action. That way, you won't waste time and you can build your strong brand the right way from the beginning.