Here's how to come up with a slogan that sticks

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Introduction
There are those slogans you can spout off in a flash, even though they haven't been used for years. Think Just do it from Nike. Let's make things better from Philips. And we can't make it any more fun, but we can make it easier from the Dutch Tax Administration. A good slogan is important because it gives your company personality and creates a stronger brand experience. As the examples prove: a strong slogan also ensures that people remember your company.

What is a slogan?
A slogan is a short phrase that gets to the heart of afghanistan mobile numbers list a brand or company, summarizing what your company or product stands for. A good slogan is unique, sticks around and acts as a kind of calling card for your company. A slogan can change over the years, but the really good slogans you remember.

Why use a slogan?
There are several reasons why it is a good idea to come up with a slogan for your company or product. A good slogan will make your company better known and increase brand awareness. Your slogan gives your customers a clear picture of your company. They know what you stand for and what they can expect from you. A good slogan is therefore a strong marketing tool that you can use to build your image. Use your slogan in all your communications to customers, from your logo to your e-mail signature. Above all, keep repeating it, because then your slogan will stick in the customer's mind.