Why is Contextual Marketing important? As Hubspot states , thanks to contextual marketing we can provide personalized and relevant content aimed at the specific needs of the user, the previous step for users to take us as a reference and be their option by feeling attracted to us and not invaded.
It's about knowing who our potential customer is, where they are, what they do and what they're going to do next. If a user (let's call him Miguel) goes to Google to search for smartphones, visits his Facebook account and estonia phone number data sees an ad for one of the smartphones he's shown interest in while searching and clicks on it, and later on, a message pops up on his mobile when he's near a physical store that sells smartphones, the percentage of Miguel making the purchase is very high. The reason? We've offered him the right product in the right context at the right time.
The most important characteristics of Contextual Marketing are :
Increase the level of trust with the consumer while minimizing the chances of rejection.
Invest in ads that can really have an optimal ROI, discarding those that are less profitable.
Increase the number of clicks on ads that take users to our site.
Increase the number of conversions.
Possibility of having a presence on different channels and in different formats.
Each interaction with the user reveals more information about him or her.
Rami Alanko, CEO of Beemray , a company specializing in Contextual Marketing, says that companies that do not invest in this type of marketing, in which personalized content is offered to the user in the correct context, will see their communication efforts stop working, causing their conversion rates to decline.