So I conclude that variety is also positive when it comes to planning our strategy.
If you don't already and want to appear in Discover, when you create your calendar don't forget to use Google Trends to see which topics are trending positively.
On the other hand, and I have not verified this personally, I read in this post that the guy had noticed that the websites that appeared in the Google Discover cards generally had quite a few social interactions and inbound links.
That is to say, the more social reactions and backlinks code phone number philippines we have – I assume of quality, obviously – the more “discoverable” we will be for users.
It has its logic.
If you want to know more about backlinks, I recommend taking a look at this post .
Quick summary about Google Discover
I'm going to condense everything that's been said into a few points, since it's quite a bit of information.
What is
Google Discover is the old Google Feed, but now it also offers older content in addition to current trends.
The concept of search disappears; Google Discover shows you what it thinks is relevant. It helps you discover.
What is displayed depends on artificial intelligence: it will be what it deems appropriate for each user.
How to take advantage of it
We would know what content interests our audience, and we could do more.
The traffic obtained would be highly qualified.
We would be up to date, both personally and professionally, this time as users. Of course, we would have to let Google's AI feed off of our privacy.
How to appear
We must have a minimum number of visits to the website during the last 16 months.
Our content must comply with Google News content policies.
Our content must be carefully planned.
Google suggests that we use large photos with a minimum length of 1,200 pixels and that we give Google permission to display them.
Suggestion: use AMP on our website and we'll solve the consent issue... and offer a good UX with large, high-quality images.
Tip: Combine current and past content formats, but always keep in mind that they will interest your audience.