2. Target audience (TA) and choice of social networks

[sumaiyakhatun29]

1. Purpose
Before you start working with social networks, you need to answer the questions "Why?", "For what purpose?".

An example from experience. The goal of the active life of the Ukrainian Bar Association in social networks:

Prompt, convenient and modern communication with the legal market, government agencies, and the media community.
Informing the target audience about problematic issues in the legal field and attracting the attention of a wider range of people.
Promotion of professional events (conferences, seminars, trainings).
Promoting the personal brand of organization members.
Building trust in NGOs.
Only when you can clearly formulate your request and see the value in this type of portugal rcs data advertising for your own business can you move forward.


Next, you need to create a portrait of your audience, understand their behavior, why they are on social networks, and most importantly, which ones. This step will help you choose the most effective tools.

For example, in my organization's activities, the main communication channels are Facebook and Telegram. We are also active on YouTube, LinkedIn, and Instagram, and we fill the resources with podcasts, but we understand that most often our target audience scrolls through the Facebook feed and interacts with professional content there.