The mechanics of an image advertising campaign

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Price indicators
Across campaigns, most tools have an actual CPM below or equal to the target value

On a campaign basis, most tools have an actual CPM below or equal to the planned value.

The graphs show how actual CPM and CPU changed over the year.

Wunder Digital managed to lower CPU from $0.75 in July to $0.40 in December.

On a campaign basis, most tools have an actual CPM below or equal to the planned value.

Yandex Russia's advertising campaign showed good results. Wunder managed to reduce the purchase cost of 1,000 impressions.

Such low cost figures were achieved thanks to successful optimization of campaigns by price

Such low price indicators were obtained thanks to the successful optimization russia rcs data of campaigns by price, which the Wunder Digital agency conducted during the placement period across all tools.

On average, the optimization was more than 10% of what was declared in the tender.


The goal of the advertising campaign is to tell the user about the drugs, increase brand awareness, and inform about the possibility of self-diagnosis.

When optimizing a campaign, Wunder Digital prioritized the processing of placements. That is, the agency's experts constantly monitored placement performance indicators and disabled ineffective sites, redistributing the budget among the rest.