Facebook Carousel Ads Overview and Features

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Facebook ads can deliver one or more still images, videos, text, and other elements in a variety of combinations, and these combinations are called ad formats.

A carousel is one of the five ad formats available for Facebook ads, and Facebook ads delivered in a carousel are called Facebook carousel ads.

Specifically, it is an advertising format that delivers multiple still images and videos simultaneously in addition to text, as shown below.





Multiple still images or videos are displayed simultaneously, and users can view all of the banners by swiping or clicking the arrows.


Another feature of Facebook carousel ads is that manufacturing directors email lists you can set a different headline and destination page for each banner, making it possible to approach a wide range of target audiences.

Main use cases for Facebook Carousel Ads
Facebook carousel ads have a variety of uses, so in this chapter we will explain the main use cases of Facebook carousel ads, which are frequently used.

If you want to provide step-by-step instructions on how to use a product
One example of how Facebook carousel ads are used is to show step-by-step instructions on how to use a product, with one image or video for each step.



Source: 7 ways to use carousel ads
For example, when delivering advertisements for skin care products, carousel ads are used to show which product to use first along with instructions on how to use it.


It is not only used to explain how to use a product, but is also often used when explaining hair styling steps or how to assemble a product, as shown above.

When you want to promote one product from every angle
Facebook carousel ads can also be used when you want to promote a single product from multiple angles.


Source: 7 ways to use carousel ads
For example, Facebook carousel ads could be used to showcase multiple uses for storage boxes, or to showcase each room in a home.


You want to tell a story about your product
Facebook carousel ads can also be used if you want to tell a product story through your ad.


Source: 7 ways to use carousel ads
For example, when selling an app, it is common to use multiple still images of the app being used to convey a story, or to use multiple still images to show the process of creating a product.


If you want to post a review of a product or service
Facebook carousel ads can also be used by businesses who want to include product or service reviews to demonstrate the trustworthiness of their products.

Specifically, in order to demonstrate support from a wide range of age groups, there are cases where reviews from users of each age group are posted and distributed as individual still images.

If you want to make a claim about multiple products
Facebook carousel ads can also be used when you want to promote multiple products.


Source: 7 ways to use carousel ads
For example, Facebook carousel ads are often used in the apparel industry, where a single advert can promote multiple products by using a separate still image for each product.