Market Magazine
In circulation since 1969, this publication is a reference material in the world of economics and business for its editions “The ranking of the 1,000 companies that sell the most”; “The White Book of Social Responsibility”; “The Olympus of brands”, and “The brands of luxury”.
Apertura Magazine
Apertura is the best-selling business and economics magazine in Argentina, according thailand viral telegram to data from the Instituto Verificador de Circulación ( IVC ). It is also the representative of BusinessWeek in the country. Apertura's readers are mostly CEOs, managers or middle managers.
Information Technology Magazine
Linked to Apertura, this technology publication applied to business is the reference par excellence for CIOs to stay informed about the current state of the Argentine IT market. It is known for its editions “Ranking of the best suppliers”, “Who is who in IT” and “CyberCEO”, in addition to awarding the CIO of the year prize.
PyMEs Magazine
Under the Grupo Clarín label, PyMEs is the monthly publication of reference for small and medium-sized companies in agriculture, industry, retail trade and services. With an emphasis on training its readers, it usually publishes booklets, books and courses.
Fortune Magazine
Fortuna is a reference media consulted by businessmen to stay up to date on the Argentine economic panorama. Its focus is on trends in management, marketing, technology and high-end consumption. The publication is also known for organizing the annual Fortuna Awards, an event to recognize the commercial achievements of companies in all sectors.
The Chronicler's Newspaper
Founded in 1908, it was the first business newspaper published in Argentina and continues to be a reference in the market. It is read by CEOs, managers and middle managers, and is mainly distributed in the Federal Capital and Greater Buenos Aires.
Are print media the right media for all B2B SMEs to do advertising positioning?
The short answer is NO, but we will explain why in the following points:
Price: advertising in traditional media (radio, television, print publications) is usually more expensive than advertising in online channels, not to mention the design costs of the advertising pieces. This is often the main obstacle that prevents SMEs from advertising in print media.
Limited reach: compared to online media.
Clutter: If you buy a modest ad space to place a small ad, there's a high chance it will get lost among larger or full-page ads.
Little flexibility: Announcements must be submitted weeks or months before publication, leaving little room for last-minute changes or tweaks.
To conclude…
Building a solid positioning is a task that should not be left to chance and is key to the growth and consolidation of an SME. The print media we mentioned are known for being synonymous with credibility and having a wide reach among the B2B audience in Argentina.
Taking into account your business needs and budget, and the key factors we mentioned, you will be able to find the medium that best represents your company's value proposition. However, offline media is not an option for all SMEs, and that is when we need to look at digital alternatives for advertising positioning.