Contents:
Podcast
Video
Transcription
Podcast
Video
Transcription
What is internal linking used for?
How to properly link internally?
How to avoid mistakes when internal linking?
What tools to use to analyze internal links?
You will find answers to these questions in today's episode of the SEO Podcast!
In today's episode, I would like to discuss a very important ranking factor that is taken into account by the Google search engine when calculating the position in the ranking. Internal linking - because that's what we're talking about - is an important element of the SEO campaign strategy, which allows both users on the website or in the online store, as well as indexing robots to navigate between products and categories, or between blog articles and subpages. Additionally, it helps search engine robots index all subpages within the entire website. You will hear about the details of using internal linking in the next part of this episode of the SEO Podcast. Let's get started!
What is internal linking used for?
As I mentioned at the beginning of the episode, properly executed internal linking helps search engine robots index our website and this is the first reason why you should use it in your website. However, in order to enable search engine robots to index our website, our website or online store must have properly executed internal linking, and the subpages encountered by indexing robots should return an HTTP header code of "200" (i.e. a correct URL address) or possibly redirect using a permanent redirect of "301" to an active URL address, which eventually returns the value "200". Such properly prepared navigation will allow indexing robots to reach the most important subpages on our website.
Exactly, because internal linking also fulfills another very important function on the website, namely supporting the process of its positioning in the search engine. Namely, links leading to internal subpages indicate those parts of our website that are most important to us, and which should also be highly positioned in the Google search engine. Therefore, we should make sure that links leading from the main page (e.g. from the main menu) lead to the most important sections on our website (subpages on the website or categories and products in the online store). Importantly, such a transition should be carried out in the shortest possible time by the search engine indexing robot, or more precisely, I mean the so-called linking depth. To illustrate this fact, check how many mouse clicks you should make from the main page of your website to go to the most important subpages from a business perspective (or more precisely, those that generate income for your company).