Example brand license: Disney and Mattel
A current example of trademark licensing is the partnership between Disney and toy manufacturer Mattel. Mattel was granted worldwide licensing rights to the Disney Princess and Disney Frozen franchises. On that basis, Mattel may develop toy lines for Disney Consumer Products, Games and Publishing, including fashion dolls and figures. The collection will be launched at retailers around the world in 2023. In this way, Mattel leverages the rock-solid Disney brand, while Disney can count on the toy manufacturer's expertise and commercial reach. Both companies clearly benefit.
A trademark license agreement is a legal contract between wuhan mobile numbers list the owner of a trademark (licensor) and another party (licensee) who receives permission to use the trademark for specific purposes and under certain conditions.
What does a license agreement say?
To avoid ambiguity and hassle later on, it is important to put the agreements between licensee and licensor on paper. It is a good idea to involve a lawyer in this, so that matters are properly arranged. A license agreement contains at least the following parts:
The parties involved in the license.
License type.
The products or services to which the license applies.
The licensed area.
The rights and obligations of the parties involved.
The term of the license.
The amount of compensation (royalties) for granting the trademark license.
The exclusivity of the license.
Product quality.
Monitoring license compliance.