How to Get Your Patients to Recommend Your Clinic

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If patients are satisfied with the results of treatment and service, a special information distribution system, popularly known as "word of mouth", begins to operate. The role of "word of mouth" in ensuring the influx of new patients is difficult to overestimate.

So, to tell your friends and acquaintances more yahoo email list about this clinic, and to have more positive reviews on the clinic’s website, work on the following points:

Attracting clients to the medical center through discounts

Be friendly to everyone: patients, their accompanying persons, the clinic staff. This determines the quality of service. Smile more often, be polite at the reception.

Make sure that there are always shoe covers for patients at the entrance to the clinic, orthopedic devices for the injured, and a wheelchair for the disabled.

If the center is located in a building with a complex system of corridors and other passages, patients should be met by a special employee. He will show where the reception desk is and the necessary office in the clinic building.

Advertising campaign to inform about discounts

Let the administrator call patients who have already visited the clinic at least once a year, politely ask them about their health, offer to make an appointment and a new examination.

Provide advertising to clinics where the target audience often visits, i.e. potential patients live. These are primarily sports clubs, business centers, pharmacies, SPA salons, medical equipment stores, and service centers.

Organize an interview with a doctor from your clinic. This could be a popular Telegram channel or an article on the website. You can focus on one of the current problems related to public health, talk about innovative methods of diagnosis and treatment. A great idea is a consultation and online reception of patients live from an experienced doctor, which can be listened to in a recording for listening.

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Take part more often in discussions on medical topics that take place on various web forums, comments to articles and other sites. Read patient reviews, try to give users more useful recommendations, offer unique content for the blog, respond to all requests in the comments. In fact, this is free advertising of your service.

Start working on optimizing your clinic's website, equipped with online booking, which will be your institution's calling card for new patients. Pay attention to the quality of content on the network: post original articles on the topic of medicine on the website, offer really interesting new materials and scientific works for the blog, advertise new services and medical instruments.

In order to promote the site, establish cooperation with other Internet sites. It is necessary to work with links leading to your site, optimize articles from the point of view of search engines. Active work with blogs and social networks will help to cover a large number of potential patients.

Discount coupon

Cover the topics that are most relevant to your target audience in the articles that you post on the clinic's website. In general, the blog content should be interesting to people of different ages. Talk more about unusual cases in working with your patients, but only anonymously. Be sure to provide a feedback system on the website or in a social network.

Make it possible to receive a doctor's consultation online or submit an appointment request directly online.

Create an email distribution system with articles for your client base via Yandex. Offer a benefit for subscribing or submitting an application on the site. This way you can notify users about the time of the next online consultation or the appearance of new interesting content for future patients on the site.