How to set up targeted advertising in VK: step-by-step instructions

[subornaakter24]

If you are a beginner and don’t know how to make targeted advertising, this instruction will help you figure it all out.

Targeted advertising in social networks

Step 1. Create an advertising account on the VKontakte network.

Open the VKontakte page in your browser. In art director email list the Settings menu, find the Advertising link . Select Targeted Ad – Create Ad . It is important to first create an ad, not an account. Let's try to create an ad without special settings. To do this, follow these steps:

check the option " Community Advertising";

choose any community or group;

click on the " Upload image" button and add any photo or picture. Think of a title and description, it can be one or more words;

Targeted advertising in social networks

Click the " Save" button . That's it! The ad is ready. And you have your own account.

Step 2. Select illustrations.

There are two ways to find a picture for an advertisement. The first is to independently find a suitable image on the Internet (in a search engine, photo banks or other free resources) and edit it in a photo editor.

The second option is to buy a paid photo editing app.

Step 3: Test illustrations and headings.

To ensure that targeted advertising works as effectively as possible, you need to test the selected images and headlines. How to do this?

Select five images. Test each with one headline.

Come up with five headlines . Test each with one image.

As a result, you will receive statistics on the most successful combination of image and title in terms of clickability . We will use it for the advertisement.

Recommended articles on this topic:

Company Marketing Plan: Double the Company's Profits



KPI for the sales department: how to calculate and implement



How to get 3 times more clients for 2 times less


For test targeting, five images and headlines are enough, but for a real ad, it is better to test at least 15.

Step 4. Choose what we will advertise on VK.

Most often they advertise communities or websites.

Targeted advertising in social networks

Currently, there are five formats for promoting a website or group on VK using targeted advertising:

Picture + text . Used when it is necessary to convey to the user what is being advertised in the ad itself.

Large image. This ad attracts users' attention much better than the previous format. But for large images there is a limit on the length of the text in the ad - no more than 25 characters.

Exclusive format. This ad will be shown to a potential client in a single copy. But it will cost you twice as much as with regular targeting.

Community promotion . Works only for communities, you can't advertise a site. You can place a Join button directly in the ad , so the user doesn't have to follow the link, he can immediately join your group.

Special format. This format is suitable for groups with more than 100 thousand subscribers. Such an advertising message will appear not in the left column, as usual, but directly in the news feed. This increases the conversion rate.

Step 5. Select the topic of the ad.

This point can be skipped. But choosing the topic and subsection of the advertisement helps speed up moderation.

Step 6. Select the geography of the target audience.

In this step, you can select regions, cities, even specific streets or metro stations in the area where your target users are located.

This is especially important for businesses with a narrow reach, such as a bar or restaurant. For such establishments, it is important to set up targeted advertising for a narrow group of people, because few people want to travel to the other side of town to have dinner.

Here you can also set the relevance of the ad. For example, if you sell unique products that you purchase from Chinese suppliers, it makes sense to exclude large cities from the display regions, where the range of products is quite wide. To do this, mark in the Exclude section the cities in which you do not want to display the ad.