Useful Tips on How to Set Up Effective Word of Mouth Marketing

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Tip 1: Do everything to interest people.

The number of new customers directly depends on the number of visitors to your store or website, even if these people just "drop in to have a look". Make them interested in you, offer customers a unique experience that they can't get elsewhere.

How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the business opportunity seekers email list issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.

And I know that such leaps are always the result of painstaking work in five areas:

Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.

To get this growth, download our step-by-step template for increasing sales from the site:
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Tip 2: Create new topics for discussion.

To launch word of mouth marketing, you need to have a relevant topic for conversation. New customers will be interested in everything related to your company. As for regular customers, they need to be supplied with fresh information, because they have had time to study you well. Only by skillfully maintaining intrigue, you will make word of mouth work without ceasing.

Tip 3: Identify your most loyal fans.

You need to treat such people in a very special way, pay extra attention, make pleasant surprises. In the end, it will definitely pay off.

Tip 4: Welcome new customers after they register on your website.

It can be quite difficult for some to figure out how to use a new online service right away, and the administration's help will come in handy here.

Tip 5: Don't forget about your own employees.

Word of mouth marketing initiates a large number of reviews. Business owners are happy with positive ones, and when reading negative ones, they experience less than rosy emotions. But for some reason, many entrepreneurs forget about those who talk about the company's business, its products and service constantly, who are not only the most devoted fans, but also the strictest judges.

We are talking about the company's staff. These people share information with relatives and friends, acquaintances and subscribers on the Internet every day. Potential clients often listen to the company's employees with much more attention than to those who have already purchased the product sold by the company.

It cannot be said that word of mouth marketing is based only on the people working in the organization, but they make a huge contribution to it. From all of the above, it follows that you need to take care of your staff, help them in difficult situations, pay them well and do not forget to thank them for their work.

Tip 6: Teach your customers how to use your products correctly.

This will kill two birds with one stone: improve your reputation in the eyes of customers and reduce service costs. Not every person carefully reads the care instructions after purchasing equipment. Tell the client what, how and when to do it.

If the buyer listens, the equipment will serve him much longer. This will increase the chances that the person will return to you for a new purchase and will recommend your company to his friends and acquaintances.

Tip 7: Motivate the client to get a review or other feedback from him.

If you care about your customers' opinions, you will have to spend a lot of time and money collecting feedback from them. However, progressive companies do not spare money on this, considering this process extremely important.

Tip 8. Offer your client an internal barter.

This advice has much in common with the previous recommendation, but it has its own twist. Barter should not only be useful, but also fun - this will have the most positive effect on the work of word of mouth marketing.

Tip 9: Don't forget about external barter.

Continuation of the local theme. Sometimes it is quite difficult to motivate people to do something. There is only one way out: offer them something they cannot refuse. Make a person the right offer - and he will definitely agree to cooperate.

Tip 10. Surprise with surprises.

By giving your customers an unexpected surprise, you will start word of mouth. As an example, we can cite a brilliant and funny idea brought to life by IKEA. Not long ago, the company's specialists constructed a full-fledged bathroom right on the street.

The room was equipped with everything that was required: sanitary fittings, furniture, appropriate accessories – of course, everything was produced by IKEA. A bio-toilet without a back wall was placed at the entrance to the bathroom.