In recent years, Google has greatly favored mechanisms aimed at recognizing the relevance of content to the presumed search intent underlying a query: just think of the introduction of Hummingbird a few years ago aimed at offering more useful results for surfers.
Obviously the results returned by Big G are also influenced by previous browsing experiences and the position of mobile devices: this helps to generate completely personalized SERPs based on the needs of each of us.
Examples of this include queries like “plumber near me” which offer completely different results depending on the location from which the search is typed, or searches like “panda” which vary germany whatsapp number database significantly if the person typing them is interested in cars, animals or ... SEO.
Overall public interest also plays a role, meaning if you type in “Leonardo” right around the time Leonardo DiCaprio wins a prestigious award, you’ll likely see more results about DiCaprio than about the artist of the Mona Lisa.
How to Increase Traffic and Revenue with Google Adwords
The advantages of Google Adwords
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I deal with the creation of websites and together with my collaborators I offer SEO services, the optimization of websites for search engines and other forms of paid content promotion.
The Benefits of Google Adwords: How to Increase Website Traffic
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