Build a robust backlink profile

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One of the criteria Google looks at when deciding what search results to show is site authority.

Website authority is the perceived credibility of your site by search engines.

Exactly how this credibility is calculated is another Google mystery, but there are several factors we know affect it.

Quality of content
User experience
Domain age
Backlinks
A site with many high-quality backlinks is considered more senegal mobile numbers list authoritative than one that doesn’t. This is because backlinks are a quantitative and measurable indicator of authority. If others in your industry and community consider your content helpful enough to be linked to, Google sees that as a sign of credibility.

If you want to rank in Google Quick Answers, evaluating your current backlink profile is a necessity.

Do a backlink audit with your SEO keyword research tool.

Note which posts and pages have a healthy backlink profile and which don’t. When updating content, include adding backlinks in your workflow.

When creating new content, backlinks should also be at the top of mind.

Pro Tip: During your backlink audit, check for broken links and remove them. Broken links accomplish the opposite of building trust and authority with your readers and search engines. Websites change constantly, so anything you linked to previously can be removed, inaccessible, or changed beyond recognition. Make checking for broken links a part of your quarterly content auditing efforts.

Your number one goal is to create content with so much value that others link to it automatically.

Google cares more about quality than backlinks. So will your readers. Quality trumps everything.

But you need a backlinking strategy.

Admittedly, earning high-quality backlinks is a tricky business. It takes time and effort, and many marketers need help with this step.