Work on the added value of your newsletter and clearly write your editorial promise ,” advised Jean Abbiateci, Founder of the Bulletin newsletter, during a workshop on the professionalization of the newsletter as part of Médias en Seine. According to him, an effective landing page also allows you to gain visibility and encourage sharing . Inserting calls-to-action encouraging the sharing of the newsletter also allows you to easily gain readers . A growing subscription model but showing its limits Monetization models like Substack’s have been all the rage for several years.
During the global pandemic, many journalists left the newsrooms of major media outlets to join the “ Substackerati ” community . To attract readers, creators can make part of their content instagram data visible, or an example of a past newsletter. If they like the content, readers will not hesitate to subscribe to have access to future newsletters . A good way for authors to build their community and then get paid. Source: thebigwhale.io Features that the platforms do not hesitate to highlight. “ It's been a year now since I left my full-time job to throw myself into Tangle.
That represents about $300,000 in gross annual revenue… it's the best-paid job I've ever had. ” can be read in a testimonial on Ghost . However, gaining subscribers can sometimes be an obstacle course for some creators, especially when it comes to younger generations. According to the Digital News Report , published by the Reuters Institute, the average age of a subscriber to a paid news source is 47 years old , no less. For Marie Dollé, it is less a problem of substance, but of form: “ based on archaic technology, newsletters have difficulty integrating into more complete experiences while, precisely, younger audiences are looking for richer interactions like the formats they consume on TikTok ”.
Platforms such as Substack and Ghost have also been criticized for their slowness in integrating new features . Thanks to Web3, the newsletter is surrounded by rich experiences As a solution to this problem, the French start-up Polyphène has developed Crowd Connect . This new tool, based on blockchain, allows the original publishing platform (Substack, Revue, etc.) to be connected to a multitude of community animation tools . By connecting just once, the author can communicate with his community of readers through his newsletter but also via messaging applications (Slack, Telegram, Discord, etc.