Marketing must place content on their radar

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Marketing and Sales teams traditionally operate independently in the Industrial world. That is, they do not work on the same process or on a single target such as the customer.

Without the attitude and processes of sharing goals, communication, information, tasks and efforts, it is almost impossible to provide a great B2B customer experience.

For example, in the first steps of a potential how to get australia whatsapp number client (top of the funnel) when they are looking to solve a problem.



Here, that empathizes with their specific problems. With a segmentation that also helps the organization to focus and, above all, to get the communication channel right.

Sales must get involved here by sharing content, sharing topics of interest and attending to the MQL leads that Marketing gets for them.