Can outdated content not rank well?

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You know when you create a piece of content that you really care about, you publish it, you forget about it for a while and after a certain period of time it is surpassed in the SERP by those published after yours?

You see, Google in some way rewards the recentness of the content (freshness) deeming it more capable of responding to the search needs of users.

However, this is not a hard and fast rule. There is no reason why hong kong whatsapp number database newer content is automatically better quality than older content.

What is certain is that if you have not worked on your articles for a long time, they may no longer be able to meet your navigation needs and therefore end up disappearing in favor of more up-to-date alternatives.

What you can do is constantly analyze the changes in the public's interests, for example thanks to Google Trends and AnswerThePublic which we have already talked about.

Is good content enough to rank?
Many believe that once you have created a super-guide, a substantial e-book or an irresistible video, the bulk of the work is done and success is practically in your grasp.

Oh no, my dear. What do you do with the most satisfying articles or videos in your sector, if Google is not able to discover them? You must periodically check that the contents are perfectly accessible by Google & Co. crawlers to avoid the risk of nullifying your efforts to position yourself.