This is what it looks like when you search for “leather cosmetic bag”:

[nusaiba127]

Combining these queries into a cluster means that no matter which one the user enters into the search results line, they will see identical results.

Important : if you remove (minus) a phrase from a cluster from impressions, then impressions will stop for all phrases from it. For example, if you minus the query "women's cosmetic bag genuine leather" from the group above, then impressions for the entire cluster will be minus. Therefore, you need to use the minus phrases tool, but you need to do it correctly so as not to spoil the statistics and be shown for the necessary queries.

Let us repeat, this data can only be seen using special browser extensions or services. They are paid.

Another term that analysts have introduced into circulation is “presets”.

A preset is a generated output of products for specific taiwan consumer email list requests, that is, what WB shows for requests from one of the clusters.



leather cosmetic bag - large size.png

Image from the author's archive

It is worth considering that WB recently introduced personalized search results .

A simplified explanation of this is that if a user enters the query “women’s dress” from their account, then, for example, for a woman there will be one result, and for a man – another.

We are confident that Wildberries will continue to “pump up” the personalization of search results so that they are as relevant as possible to user requests.

Effective use of internal advertising, both automatic and in search, is possible only with the use of additional services or extensions to control the composition of clusters, calculate the place where you are shown, and most effectively manage advertising.