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Maintaining and boosting engagement will always be an extremely important part of any strategy.
That is where social media comes in. Research indonesia rcs data shows that in five years, there will be 4.4 billion people on social media.
In this article, we’re going to share some ideas for how you can improve engagement with your members, both now and in the future.
Social media is the home of engagement
Posting on social media is a simple way to promote your many projects, interact with your audience and grow your brand in the community. With the wide range of platforms available, it’s important to work out which your target audience uses so you know where to focus your attention.
So, how can you use social media effectively to improve member engagement?
Get to know your audience
Do you know exactly who your key audience is? Who are the people that spend the longest time on your website, that engage with your social media accounts the most?
It can be easy to make assumptions based off who you think they are. But it’s important to spend the time gaining a greater, more in-depth understanding of your audience.