See how user experience can increase your customers' satisfaction and consequently their loyalty and referrals.
If you have ever worked, work or are interested in working with digital products, you must have heard of a term that is much talked about these days: UX.
And if this is your case and you still have doubts about what this acronym really means and how to use UX to your advantage, read this text until the end.
But what is UX?
Firstly, UX means User Experience.
This term was created by engineer Don Norman in the 90s, with the aim of facilitating the understanding of his role while working at Apple.
Learn more about this story by clicking on the video below.
Those who work with UX study user behavior when faced bitcoin data with products and services and look for ways to improve the public's experience to increase satisfaction with what is offered.
Therefore, UX is used to understand what a user feels and facilitate the customer's journey in the digital environment or with the in-person product and service.
This makes it easier to know what needs to be changed, updated or maintained in terms of practical, sensitive and useful aspects. After all, a satisfied customer always comes back.
The pillars of a good experience
First of all, when a company uses UX to improve its performance, it needs to:
Align mission, vision and values so that they are conveyed in your campaigns.
Know the competition to know how to position yourself and prepare strategies that will make the product or service stand out.
Research and get to know your users very well.
To achieve the highest UX score, you need to have the three pillars of a good experience:
3 Pillars of UX Pyramid
Therefore, it is important to understand that UX involves much more than design. It is necessary to think about the entire path that the customer will take from the first contact to the conversion.
And that's what UX does: it puts the customer's vision at the forefront and works to meet their wants and needs in a satisfactory way.
Consequently, these customers will become loyal and recommend the products and services to others.