What's happening on marketplaces?

[nusaiba127]

Big brands are gone, and so are their advertising budgets. In those niches where it was traditionally expensive
to promote via
digital advertising tools, the time has come when big brands with huge
budgets have “dropped out” of the auction: there is a chance to start promoting with significantly smaller budgets than before.

Production that does not depend on imports . Large companies can almost never
boast
of independence, so they partially use imported components in their products.

When
the cost of such components increases several times, the cost of the final product may look much less
attractive.



Hence the good news : against the backdrop of turkey consumer email list the departure of major players and the shortage of goods, for managers who
trade non-imported goods in the mid- and low-price range, there is an opportunity to increase profits in
the coming months of the crisis.

This is especially true for D2C brands, which initially built a fast production process, low
product cost, and short distribution reach into their business model.



There have been price increases in almost all product groups:

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If the average cost of bathroom products on 02/20/2022 was 877 rubles, then on 03/10/2022 the average cost
was already 1010 rubles - an increase of 15%.

We see that the trend continues to this day, so such changes can be explained, on the one hand, by the increase
in the cost of goods, and on the other hand, by the desire of consumers to make purchases in advance.