The essence of the model is in a comprehensive approach to communication: the user can continuously interact with the brand through various platforms. At the same time, communication channels work in conjunction, and not in isolation.
Omnichannel is based on a deep understanding of the target audience and its preferences. Each client is viewed not as a statistical unit, but as an informed individual with a set of requirements and preferences.
Omnichannel implies full support of the client along the sales funnel. With this approach, not a separate channel is developed for the purpose of generating sales, but a single communication is built along the entire path of movement: from the first experience to the completion of the target action. When a company communicates with each client only in one channel - for example, only on a social network or by mobile phone - this principle is called multichannel. Omnichannel is different in that the company uses the entire list of channels available to it to communicate with each user.
Omnichannel Marketing: Concept, Principles, Features
Omnichannel is a single system that connects student data different communication channels. For example, a website, a mobile application, email newsletters, push notifications, a referral program. Each channel supports the others, rather than competing with them for attention.
Benefits of omnichannel for business:
ensures seamless communication with the user and improves the customer experience: leaves the client with a positive impression of communication with the brand;
simplifies interaction between the client and the brand, provides various communication options;
increases user confidence;
increases coverage, gradually expanding the client base;
helps to convey information to the client and correctly build a sales funnel;
allows you to stay in touch at any time and reduces the risk of “losing” a potential client.
The relationship between a company and a consumer depends on the quality of communication.
The simpler and more comfortable the communication between the parties, the more often the user performs target actions.
Flocktory's omnichannel marketing platform allows you to maximize revenue by optimizing communications. Relevant users receive the offers they are interested in, in the channel that is convenient for them. Communication becomes systematic, which allows you to grow the average bill and increase the frequency of purchase.
Omnichannel Communications Strategy: Which Channels to Use
Omnichannel marketing uses different communication platforms to create a seamless user experience. Here are some of them:
Website. The key component, the center of communication with the client. On the website, users learn about products and services, can see prices, and get acquainted with the terms of cooperation.
Mobile application. Mobile versions of websites personalize the user experience: allow you to place orders at a convenient time, receive and send information from anywhere.
Social media. Social networks are convenient for interacting with the audience: publishing news, presenting new collections, sending messages about current promotions and discounts. Through profiles in social networks, you can quickly consult a client on his issue.
Direct Mail: Email marketing allows you to send personalized offers to your customers.