Engagement rate is essential for social media marketing

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Social networking sites have become increasingly popular recently, and you may have heard the business term "engagement rate" more and more as your company operates social media accounts.

The engagement rate is an important indicator that directly affects a company's ability to acquire new customers and sales, and it is the number that should be most important to keep in mind when operating social media.

In this article, we will thoroughly bahamas cell phone number list explain the basics about engagement rates, how to increase the effectiveness of social media marketing, and the benefits of achieving a high engagement rate.





1. Engagement rate is essential for social media marketing
2. How to calculate engagement rate
3. What is the benefit of a high engagement rate?
4. How to increase engagement rates
5. Precautions and tips when using SNS advertising
6. Summary







Simply put, engagement rate indicates how much users responded to a message on social media, and is an important indicator to consider when effectively implementing the PDCA cycle in social media marketing.

First, let’s explain what engagement is and why engagement rates are important.

What is engagement?
The Importance of Engagement Rates


What is engagement?


You probably hear the word "engagement" in many different situations.

Engagement is a word that means a deep connection or relationship, such as "contract," "pledge," or "engagement" in Japanese.

The meaning and usage of engagement in business varies slightly depending on the situation.

For example, in the human resources field, it represents the trust between employees and the company, as well as the fulfillment and motivation that employees feel in their work.

On the other hand, SNS marketing indicates the user's level of familiarity and attachment to a company.

Be careful not to confuse this with terms commonly used in corporate marketing such as customer satisfaction and customer loyalty, as they have different meanings.



The Importance of Engagement Rates




Engagement rate on social media indicates the percentage of users who are interested in or respond to your company's posts.

Therefore, increasing engagement rates is directly related to a company's ability to grow and sustain its business, including acquiring new customers and increasing sales.

One of the indicators that is often compared to engagement rate is the number of followers, but there is no direct link between a large number of followers and sales.

When using social media, it is important to aim to increase engagement rates rather than the number of followers, and to continue posting high-quality content regularly.