Personalisation is key. Your lost members will respond better to communication that is personalised to them. With LoveAdmin, you can easily create targeted email campaigns
The sooner you act, the better your chances. There’s a strong likelihood you can reverse leavers into joiners, particularly if you take swift action. Make sure you send an email to members as soon as they cancel, expressing your sadness and asking if you could do anything for them to reconsider leaving
Pick up the phone. In some cases, an email cambodia rcs data may not be enough. If a member is dissatisfied with your service, a call may be the most effective way to show genuine interest and give them a personal offer to re-join
Remember: your past members are valuable to your organisation, and giving them attention and content tailored to them is beneficial to everyone.
Key takeaways
Creating content for your members is crucial for engagement, satisfaction and even retention.
It may seem overwhelming, but by grouping your content and marketing efforts into each stage of the membership lifecycle, you’ll be able to identify opportunities and establish your content processes.
Attract new members from younger generations by using social media platforms to share your content
Use lead magnets like eBooks or podcasts to get email addresses
Build relationships with new members as soon as they join. You can offer exclusive member-only deals or send welcome packs
Create regular content for members. Newsletters are effective and can feature interactive content, such as polls or ‘Ask Us’ sections
Reach out to previous members and offer tailored solutions for them to re-join your organisation
Measure your impact and re-adjust your approach if necessary
Whether a newsletter or a social media post, content is a great way to promote your organisation.
The key to great content is to provide useful content that is genuinely beneficial to your members and prospects.