Some of the main advantages of Google AMP include:

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It is a free and open source standard that anyone can contribute to.
It allows you to optimize the browsing experience of visitors by reducing the number of elements called up
Increase the speed of consultation of site contents
Makes it easier to be considered in the Google Carousel
It works on any device and requires a tenth of the data of the normal view.
Allows good readability
The Disadvantages of Google AMP
Well, all that glitters is not gold! Unfortunately, this kazakhstan whatsapp number database technological standard for quick mobile consultation also has some disadvantages that you should be aware of.

First of all, if your editorial project plans to monetize through ads , keep in mind that their compatibility with AMP is not at all guaranteed to be 100% (and the same goes for contact forms, which can obviously be part of call to action strategies).

As we have said, the graphics also suffer from the minimal display needed to reduce loading times, so the visual strength of the content aimed at conversions can evidently suffer.

Furthermore, since we are faced with an additional technological “scaffolding”, the monitoring of visit statistics must be appropriately integrated for all pages introduced in AMP.