The marketing department plans BtoB marketing strategies, while the sales department distributes the company's products and services to customers.
The marketing lithuania cell phone number list department analyzes customer data to improve the B2B marketing strategy that it has drawn up. If the sales department does not share the customers who have led to results, the marketing department will not be able to improve the strategy.
In order to implement improvements to B2B marketing strategies and lead to increased performance, it is necessary for the sales and marketing departments to work closely together.
It is essential to analyze accurate data and then consider marketing methods.
If you use data from too short a period or data from an unknown source, it will be difficult to effectively implement effective measures.
By understanding their needs and then analyzing the appropriate data in detail, you will be able to carry out effective marketing.
BtoB Marketing Flow and Methods
To achieve results in BtoB marketing, it is necessary to establish a process from customer acquisition to continued use.
Lead generation
The first thing you need to do is acquire potential customers.
Lead generation refers to approaching people in order to create an opportunity for them to become interested in your company's products and services.
Online, there are listing ads, content marketing, SNS ads, etc. Offline, there are exhibitions, seminars, outdoor advertising, etc.
You will be able to proceed more effectively if you choose a method that suits the target audience of what you want to sell.
Lead Nurturing
Getting potential customers to decide to buy is the key to success.
Lead nurturing refers to nurturing prospects into becoming customers.
To avoid wasting your lead generation approaches, take measures to further increase purchasing intent.
It is also necessary to understand the situation and challenges of your potential customers. It is a good idea to understand each customer's challenges and goals before approaching them in a way that leads to a purchase.
Lead Qualification
Lead qualification refers to the process of selecting leads that are more likely to purchase from the leads you have nurtured.
This involves using a technique called "scoring," which involves converting the actions taken by customers in response to the measures that have been implemented into a score and analyzing it.
Through analysis, for customers who are determined to be "resulting in effective measures and showing high interest," you can shift to sales efforts, and take the appropriate approach at the right time for each customer.