The argument for paying for links

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So, what’s the #1 reason people are still paying for links in 2024, even after Google’s recent spam link updates?

Link building is mandatory in SEO. Take a look at this graph from Ahrefs. It shows the positive correlation between referring domains (backlinks) and search engine traffic.

Graph showing the correlation between referring domains and search traffic
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Buying links is much easier than building or earning them. Everyone knows that building a backlink profile can take time.

Sure, you can do link outreach and build relationships with experts and authorities in your industry.

But many site owners don’t want to go through saudi arabia mobile numbers list these steps when they can just buy links.

Plus, organically attracting links requires you to create excellent content. And this takes lots of effort to get right.

Another reason why people purchase backlinks is that they help rankings, as long as Google doesn’t detect them.

Paid links don’t really look much different from organic backlinks. So, it’s possible to pass a paid link off as one you organically earned.

Thanks to recent updates, Google has done a great job of catching spammy links. It even allows users to report payment links or other spammy link practices.

As a result, link buyers and sellers had to become savvier about manipulating rankings with paid links.

But it’s not a perfect system.