Monitoring Satisfaction
You’ll also need to understand what a person is looking for from your organisation. If you’ve been clear and honest with your marketing messages then it’s reasonable to assume that sign-ups are registering for what you offer but once they have done so you’ll need to assess whether they are satisfied with what you give them.
1. Ask them!
Asking questions of your members / customers is vital to understanding them, their needs and whether you have met their expectations.
Via an online survey
With LoveAdmin, you can create surveys that members indonesia rcs data can log in to their online account and complete. It doesn’t have to be one survey fits all – you can target different sections of your membership / customer base with different surveys. Be sure to ask questions designed to help you improve your service and understand satisfaction levels.
Via Forums or a closed Facebook page
Creating a forum or closed Facebook page is an excellent way to create a private space for people to share ideas and talk. Often, people will be more willing to talk within a closed group and it’s another great place for you to ask questions. You’ll be able to engage and monitor the conversation.
2. Monitor activity
Look at engagement across your different channels and choose performance indicators that you think may indicate satisfaction levels.
Here are some example indicators to track:
Email open rates – see who’s opening your emails and who is ignoring them
Attendance – whether that’s to weekly sessions (which you can record with LoveAdmin) or to events you organise
Account activity – if you provide member-only content, use the last login date to see who is engaging with your content
Finally, be clear on what your new and existing members / customers should expect in return for their fees. Convey the benefits and value at every relevant opportunity and never leave it until the last minute to remind people who are coming up for renewal.
Here are a few ways to find out this information
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