A well-designed first screen

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How to Create an Effective Landing Page: 5 Factors That Affect Conversion Rates
When preparing landing pages for Clients, we ensure that the one-page sites meet 5 criteria.

Compliance with each of these criteria is a factor that directly influences the conversion rate of the resource.

Factor 1.
The purpose of the first landing page screen is to capture the user's attention and encourage them to continue exploring the site.

A visitor has only about 3 seconds to argentina consumer email list become interested in the content of a one-page site. If you fail to attract their attention during this time, they will simply leave the page, and you will lose a potential client.

It turns out that if the first screen does not cope with its task, the landing page loses its effectiveness.
What information should be present on the first screen to minimize the risk of losing a lead? This is:

company information. In particular, logo/branding, description of activities;
offer. Simple, clear, relevant to the needs of the target audience;
logically thought out banner and elements;
target action button;
animation in sufficient volume (without overload).