What sections should definitely be present on a B2B website

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Regardless of the industry, there is a certain benchmark, that is, the pages and sections that should be present on a B2B website:

home page ;
information about the company , where core competencies are “sold” and the trust of potential clients is gained.

For example, like the page about us , digital agency Completo.

catalog , if there are products for sale. The purpose of its creation is to attract SEO traffic through the collection of the semantic core, its clustering and setting up filters or sorting on australia consumer email list sites depending on the queries themselves.

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An example of such a catalog

However, when placing a catalog, there is a possibility of receiving leads with small order amounts, and you will need to think in advance how to process them - yourself or through dealers;

services . It is not necessary to provide them yourself, you can promote the services of contractors and partners, collecting relevant SEO traffic to your site. As, for example, the Client decided to do in this case .

A nice bonus is that with this approach, partners who receive applications become more loyal and can recommend you to clients;

information about each brand sold , if the company produces goods under several brands. As practice shows, buyers know the brand name better than, for example, the manufacturer. Accordingly, if the brand has high brand demand and a good reputation, then customer trust in other products of this company may also increase;