Steps to prepare and add a product description

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Organization of the process for describing product pages of an online store:

Create a list of all products that need to be described and pages for placement;

Compare similar pages with descriptions on competitors’ websites, determine your requirements;

Select a responsible executor - a copywriter from the exchange, an initiative employee or an acquaintance;

Check the completed work through anti-plagiarism network marketing contact list services. This will protect you from posting low-quality content on the site. If the texts are of poor quality or copied, there is time to improve them;

Add the created descriptions to the cards of the products selected from point 1.

9 Tips for Strengthening Your Online Store Product Page
9 Tips for Strengthening Your Online Store Product Page

Adding photos of accessories included with the selected product. It is recommended to have not only a photo and description of the product, but also the ability to immediately purchase additional accessories. It is necessary that the accessories relate specifically to the selected product and have a high-quality photo, price and description.

Customer ratings and reviews of products should be located on the product card. A common mistake is when there are no reviews at all, or they are in another section of the site. The chance of a purchase will increase if the user has all the necessary information at hand. The guest will be able to compare several products, read comments about the product and will not go to a competitor's site.

Ability to upload photos of purchased products in comments. A significant omission of most online stores, since real images increase the potential buyer's trust in your product.

Information about similar products in stock should be noted in the card. Unfortunately, such information is either not presented on websites at all, or it looks incorrect. Visitors do not receive complete information and leave the site.

A properly created card allows visitors to make purchases directly, without going through a multi-step registration process. It is easy to lose customer loyalty or cause dissatisfaction if you ask for unnecessary personal data to create an account before making a transaction.

Try to exclude complex professional terminology , ambiguous comparisons, incorrect expressions and incomprehensible words from descriptions as much as possible.

Information about the shipping cost should be placed next to the "Cart" and not on the main page or in a separate section. If the shipping cost is included in the price of the product, indicate this to the buyer. He will have a more complete idea of ​​the cost of all his purchases. Information about shipping has a negative impact on the user if he finds out about it at the last stage of checkout.

Provide accurate and clear information about the terms of return of goods. It is advisable to indicate it in the product card.

When selling multiple brands on one site, be sure to include the manufacturer when describing the products. If you are promoting your own brand, this information will help make it more recognizable.