Facebook Ads Manager is a platform used to buy ad space on Facebook and Instagram. More than 37.3 million businesses with varying degrees of registration use it.
Ads Manager provides advertisers with the following capabilities:
Meta Business Suite. You will be able to see what is happening in your Facebook and Instagram accounts without having to log into your personal account;
Audience Manager. Save your created audience that targets Facebook users by age, location, interests. You can also upload customer lists, email subscribers, and information to retarget those twitter data who have already interacted with your brand;
Meta Pixel: This matches activity on your site with a Facebook user. Use this information to run retargeting campaigns, such as for those who visited your site in the last 30 days or added an item to their cart but left without buying;
Event Manager: If you sell products in person on your site, track how many people visit your store on your site and buy products using this subset of the Meta pixel. This makes advertising reporting more accurate, especially if your goal is to drive traffic;
Creative Hub: Previously known as Creative Studio, advertisers can use this feature to mock up ad creatives before they go live in a campaign. Preview creatives on multiple devices, get feedback, and see competing ads from competitors.
By the way, did you know that you can avoid paying VAT on Facebook? We tell you how to do this here .
Facebook Ad Formats and Placements
Online marketers can choose between different Facebook ad types and formats to suit their campaign goals:
Image;
Video;
Carousel;
Instant Experience;
Collection;
Lead;
Slideshow;
Stories;
Messenger.
Facebook's wide range of ad formats allows you to choose the best ad type to suit your business goals. Each ad has its own set of CTAs to target your audience to take the next steps.
We recommend checking out the Facebook Ads Manager Beginner's Guide .
Ads with images
Image ads are the most basic Facebook ad format. They allow businesses to use single images to promote their products, services, or brand to a target audience. Image ads can be used across a variety of ad types, placements, and aspect ratios.
Video advertising
Like image ads, Facebook video ads allow businesses to use a single video to showcase their products, services, or brand to their audience. Videos can be up to 240 minutes long, but that doesn’t mean you have to use that time! Shorter videos will get more attention. Facebook recommends sticking to videos that are no longer than 15 seconds.
Carousels
Carousel ads display up to ten images or videos that users can click on, each with a title, description, or link.
Instant Experience Ads
Instant Experiences, formerly known as Canvas Ads, are mobile-only, interactive ads that allow users to interact with your promoted content on Facebook.
Collectible ads
Collection ads are like immersive carousels that take the user experience up a notch with virtually no limits. Collection ads are mobile storefronts where users can swipe through your product selection. More customizable than carousels, they are also full-screen. Users can purchase products directly from the Collection ad.