Our top tips for creating engaging Instagram content

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With over 2.35 billion monthly active Instagram users, it’s a free platform you want to make sure you are maximising. From attracting new members to keeping current ones engaged, there are multiple ways you can use Instagram to your organisation’s advantage and create an engaged community.

Create engaging content to retain existing members
As organisations expand, it’s essential to keep existing members engaged to retain their loyalty. One of the best approaches is by creating interactive, enriching and informative content that adds value to your members’ daily lives.

It could involve creating online articles, social media rcs data malaysia posts, newsletters, or even podcasts. Such materials should have a friendly, supportive tone and aim to establish a personal relationship with your audience. You can use Instagram as a way in which you share this content and get it on the radar of potential and existing members.

We recommend using Canva to create your Instagram graphics. This free-to-use online graphic design tool has thousands of templates and makes creating eye-catching imagery super easy.


Post interesting, relevant and timely content, as well as attractive visuals that stands out from the crowd
Where possible use real imagery you’ve taken yourself, avoid stock photos
Utilise stories and campaigns to highlight important topics or events related to your mission or objectives
How to use Instagram for your organisation Provide your audience with valuable content
On Instagram, being visually appealing is crucial. Take the time to create thoughtful and high-quality content, as it will attract your desired audience. The key to Instagram success is creating valuable content that delights your customers while staying consistent with your brand.

Don’t limit yourself to posting product images as a means of increasing sales and brand awareness, as this may not be the most effective route. It can take some experimentation to discover the right content for your business.