Example of automated email sales funnels in B2B

[nusaiba125]

Client: European manufacturer of cleaning products, market leader, operating since 1992.

Status at the beginning of the project:

The email database was collected over several years, but it was never validated;
the client knew about the mechanics of email marketing, but was not involved in sending out mailings or communicating with the database;
One of the common reasons for rejecting a product is the high price of wholesale purchases compared to competitors.
Goals:

to create a positive brand image, to demonstrate the company belize consumer email list ’s expertise to justify the price;
increase the flow of leads;
reactivate the current database;
close objections;
conduct segmentation of the database.
We developed a strategy and, during implementation, built the main stages and mechanics of collecting leads with additional segmentation at the form level, which made it easier for the sales department to perform routine tasks in particular in terms of processing irrelevant leads.

We also implemented a welcome chain for new contacts:

consistently talked about the company, showed the range and groups of products;
suggested following links to specific product cards;
added contact information, offers and order conditions;
attached additio