Your sales proposition and target audience

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It is necessary to segment the target audience and understand why each segment may be interested in your offer. Based on the needs of each segment, communication will be built in advertising channels and on the website.

It is necessary to obtain answers to the following questions:

Who are your target customers? (Gender, age, industry, region, etc.)
What problems does your product solve for each target audience segment?
What objections do customers have when purchasing this product?
What stereotypes must be overcome to make a sale?
Why is your product better than your competitors'?
What unique features will the client receive when collaborating with you?
How can communication with each client on the site be built? What will he need to know and what will be the target action?
Let's look at a small part of the segmentation using the example of a Russian siding manufacturer. Only a part of the segments and not all the criteria by which the segmentation was carried out are benin consumer email list indicated here.

Target audience segment Expectations Objections Possible proposal for the segment and argumentation Expected target actions on the site
Construction companies and teams (for private construction) Hitting the client's budget. No quality issues. Prompt delivery of materials and timely delivery to the site.

Preservation of material during transportation.

Competitors may have better delivery terms. All the above expectations. Convince to try better quality material than usual. Read reviews from other construction company managers. Download the brochure. Call dealers.
Dealers Favorable terms of cooperation. Marketing support (design of retail spaces, advertising, product promotion, advertising materials). Delivery to customers from the manufacturer.

Logistics (predictable and prompt delivery times).

Reliability - both as a manufacturer and as a