Complex moderation

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Reality : Yes, it is. But difficulties arise if the advertiser does not know the Telegram Ads moderation rules. They are quite serious, since the platform's policy is user comfort. Only "dirty" ads do not pass - those that manipulate readers, mislead or violate the law.

General principles of moderation:


Prohibited niches: tobacco, alcohol, betting, gambling.
Content and creative delivery should not be architects email database aggressive. This refers to the wording of the text, as well as the use of emojis, calls to action, and superlatives.
No clickbait.
Absence of humiliating messages in the text.
Use of unverified data is prohibited.
The content in the ad and the advertised object must match.

Moreover, 100% of projects pass moderation if the Telegram Ads rules are followed.

Myth 6: Telegram is not suitable for every type of business
Reality : Telegram suits absolutely any business model from any niche. Educational projects, experts, investors, online and offline stores, applications, games, blockchain developments, cryptocurrency, restaurants are successfully developing on the platform. Telegram use cases are unlimited.

It is important to correctly formulate the advertising goal and select advertising objects according to it.

Goals in Telegram Ads

Here are the goals Telegram helps you achieve:


Expand your reach.
Increase sales.
Increase the average bill.
Increase media coverage.

Myth 7: High CPC/CPS Cost, Low Conversion
Reality : These metrics are not related to a specific advertising platform. CPC, CPS, CTR depend on the following factors:


Quality of the advertising object.
The size of the audience on the site.
How often are new connections or hypotheses tested?
Is analytics performed using UTM tags?

If we compare the average CTR of Telegram, Yandex Direct and VK, Telegram’s is higher.

CTR Comparison

Myth 8: There is a high risk of placing in fake channels
Reality : This risk exists if the ad is placed through seeding, through the channel administrator. In the case of Telegram Ads, the mechanics are different.

Advertisements are placed through the advertising account and are shown to the audience that is targeted. That is, they are seen by real people. Bots cannot see advertisements in Telegram Ads.

Conclusion
This is how Telegram Ads actually works. At the same time, developers regularly monitor the wishes of users and advertisers and add the most popular tools.

Interestingly, the non-standard format of Telegram itself is reflected in communication with the audience. To attract and retain subscribers, we recommend following several rules.

Mistakes in running a Telegram channel


Work without a content plan. It makes it easier to control results, find ideas, and structure posts.
Use the same format. Post articles, personal opinions, selections, etc.
Cross-post from other platforms. Adapt content to Telegram format.
Don't use a Premium subscription. It allows you to publish long posts, provides personalized design, etc.
Ignore pins and channel navigation. Without this, new users will not understand what the channel is about.

How to properly run a Telegram channel:


Post content 2-3 times a week.
Publish useful authorial information.
Keep headlines clear yet intriguing.
For ease of reading, divide posts into paragraphs, highlight important information, and use emoji.
Check image sizes. If you attach more than one image, Telegram may crop them.
Turn off sound notifications if you post late at night.

Why a Telegram channel can be blocked


The channel name contains clickbait, calls to action, exclamation marks, emoji, caps lock, and mentions of earnings.
The channel description contains clickbait, superlatives.
Clickbait in posts.
Guarantees of 100%, very high, instant earnings.
Excessive highlighting of post text in color, italics, underlining, bold.
Derogatory evaluative formulations.
Aggressive delivery of information.